With over 600 million accelerated mobile pages (AMP) spread across 700 thousand unique domains, the AMP project is well on its way towards achieving the goal of uniting people around a common cause.
This accomplishment is significant, as it requires the cooperation of millions of site owners dedicated to enhancing the speed of the mobile web. The Accelerated Mobile Pages project has made notable progress, with some of the web’s top publishers adopting AMP.
Some of these sites include:
- WordPress: Tens of millions of websites are now AMP-friendly.
- Reddit: Tens of millions of pages utilize AMP technology.
- Bing: Bing’s app for iOS and Android supports AMP.
- Ebay: 15 million product category pages are now AMP-friendly.
- Pinterest: Leveraging AMP for Pins.
- Google: Launched AMP in Search web results.
What does the success of AMP mean for actual searchers? Moreover, what benefits are site owners reaping?
Gizmodo is experiencing a surge in new traffic thanks to AMP, with 80% of the site’s AMP traffic coming from new visitors. Wired has observed a 25% increase in click-through rates from search results, and CTRs from ads on AMP pages have gone up 63%. Slate has seen a 44% increase in monthly unique visitors since adopting AMP.
These statistics are just a glimpse of the insights shared in the year-in-review by Google’s AMP Project lead, David Besbris. Further details can be found through additional resources linked previously.
